1. What are your overall business goals? What are your channel goals (PR, social, etc.)?
  2. Who is your target audience?
  3. Do you have any business partnerships?
https://www.searchenginejournal.com/questions-to-ask-potential-seo-clients/377251/

Analysis
  • Technical: Crawl errors, indexing, hosting, etc.
  • Content: Keyword research, competitor analysis, content maps, meta data, etc.
  • Links: Backlink profile analysis, growth tactics, etc.
  • Monthly (mini-audit)
  • Quarterly (in-depth audit)

https://www.searchenginejournal.com/technical-seo/in-depth-audit/
https://www.searchenginejournal.com/technical-seo/pagination/