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Seo audit
What are your overall business goals? What are your channel goals (PR, social, etc.)?
Who is your target audience?
Do you have any business partnerships?
https://www.searchenginejournal.com/questions-to-ask-potential-seo-clients/377251/
Analysis
Technical: Crawl errors, indexing, hosting, etc.
Content: Keyword research, competitor analysis, content maps, meta data, etc.
Links: Backlink profile analysis, growth tactics, etc.
Monthly (mini-audit)
Quarterly (in-depth audit)
https://www.searchenginejournal.com/technical-seo/in-depth-audit/
https://www.searchenginejournal.com/technical-seo/pagination/